Scott J. Allen Ph.D.
Dr. Scott J. Allen is a speaker, professor, author, and entrepreneur who empowers people and organizations to build stellar leaders. Scott’s primary research focuses on leadership development. He has published more than 50 book chapters and peer-reviewed journal articles including a top leadership development podcast, Phronesis.
THE SOLUTION
Personal Branding | Brand Identity System
Like all of our clients we started with a Brand Discovery.
We deep dive into your business, goals, and values in order to
craft a clear picture of the who, why, what, and how. From a
competitive audit, to clarifying mission and target customers.
The Brand Discovery
The next stage is organizing all of ideas and getting to work nailing down the visual aesthetic and direction to connect the dots and begin to tell a complete brand story.
Mood boards are an indispensable tool in the brand process. A brand mood board is a collection of visual assets—from colors, photography, text, illustrations, iconography. These will encompass who you are as a brand and what voice, tone, and visual cues you want your brand to be.
Brand Mood Boards
This is what most clients imagine when they think of brand, because we can see. Visual identity (logo) is the primary way we put your brand strategy to work.
By translating your business values, vision, and unique personality into a visual representation that customers will connect and engage with. This phase offers collaboration from both sides. Our team will provide several design options that reflect your personality, goals, and vision and resonates with your audience.
You’ll see logos, typefaces, patterns, icons, taglines, and voice come to life here.
Identity Development
Logos, sub-marks, & other visuals
