Brand is often confused with making things look pretty. Whether it's your logo, your shiny website, or your beautifully crafted marketing collateral. Those all contribute to brand building, but brand goes far beyond beauty.

It starts and ends with experience.

The art of fearless experimentation isn't just about marketing; it's about mindset. And it's something I feel a lot of marketers get wrong. Or at least don't give enough weight to its overall impact.